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  The Arise of E-Commerce Marketing E-commerce Marketing is something relatively new to the marketing industry. It essentially combines elements of digital marketing and regular marketing to help bring awareness to a business. It is important to understand what e-commerce is before getting into the marketing side of it. E-commerce is when you buy/sell items from online services. Now we are used to the traditional sites such as Amazon and Ebay, however in recent times there has been more of an incline in e-commerce sites. Sites such as Etsy, Depop and Vinted are perfect examples of e-commerce sites and people have managed to make good money and even livelihoods from the sites. Amazon FBA and also Ebay Seller are also apart of this as they allow people to store items they are going to sell, in their warehouse for a fee every month. So e-commerce allows for people to make businesses out of selling things.  Of course like any business, it requires marketing because marketing is on...

  How Celebrities Impact Marketing Adverts  It's one thing to have a killer marketing campaign that can attract customers to the brand and services, but you don't need Einstein to tell you that it would be even more beneficial for a brand to include a celebrity in their campaigns. Why? First of all, customers are more likely to purchase something or invest in a brand if they see a celebrity using their product. And this doesn't just have to be in an advert but this could also be via social media. Second of all, companies using celebrities increases brand awareness and allows the brand to become more known to people. Third of all, and this ties in similarly to the second point, the brand will instantly become more popular because of the use of celebrities. Thus the brand will have a competitive advantage over their rivals.    Social Media Week reported that brands can welcome a four percent increase in sales when celebrities are featured in adverts. Don't believ...

How John Lewis Adverts became a staple to Christmas in Britain Christmas is the time where retailers prepare to launch their Christmas adverts to the people of Britain. Big pounds are spent on heart-warming storylines and life like graphics all to make the public happy and draw them closer to the brand. One retailer in the UK who have become known for their Christmas adverts, is John Lewis.  John Lewis was once the go to place for people to buy things from but over the recent years John Lewis has seen a decline in sales and certain stores even closing down. However, this has never stopped John Lewis from maintaining their reputation of iconic Christmas adverts. Since 2007, their adverts have been a reminder to us that Christmas is here. Let's face it, we as a nation are always excited to watch the different Christmas adverts that retailers release. But what is it about John Lewis's adverts specifically that we always wait for and are excited to see? Dr Annmarie Hanlon, a senior...

  Personality In Organizations One thing that has become apparent to me whilst debunking organizations and entrepreneurship, is how important personality is to organizations and marketing in general. Think about it, our personalities make us who we are and influence how we go about in this world as well as sometimes adopting other people's personality attributes.   When it comes to marketing, your personality is everything. Let me set the scenario for you. A marketing company have to create a TV advertisement for a company and the specific people in that group in charge of designing the TV advert will all mesh their ideas (which came from their personality) together to come up with a high quality and successful marketing advert. When we talk about your personality and how it is vital to an organization, we don't just mean how your creative abilities or personal skills contribute to your work and organization, but how you learn and have the willing to learn. Whether y...