Personality In Organizations (Blog Post 1)

 Personality In Organizations

One thing that has become apparent to me whilst debunking organizations and entrepreneurship, is how important personality is to organizations and marketing in general. Think about it, our personalities make us who we are and influence how we go about in this world as well as sometimes adopting other people's personality attributes.  

When it comes to marketing, your personality is everything. Let me set the scenario for you. A marketing company have to create a TV advertisement for a company and the specific people in that group in charge of designing the TV advert will all mesh their ideas (which came from their personality) together to come up with a high quality and successful marketing advert. When we talk about your personality and how it is vital to an organization, we don't just mean how your creative abilities or personal skills contribute to your work and organization, but how you learn and have the willing to learn. Whether you are willing to learn is tied up and joined with your personality. You don't need Einstein to tell you that if your personality is more laidback and even borderline lazy, then you are going to lack the willingness to learn and want to grow your skill set. This will also affect how you perform in an organization. You are more likely to not perform at your best if your personality is laid back and lazy and you won't be active in teamwork or contributing ideas. However, if you have a motivated and hardworking personality then you will always have this constant to learn and improve and thus this contributes to the organization's success.

Figure 1 shows popular UK influencer Molly-Mae Hague who rose to fame and success after partaking on the hit reality TV show Love Island.

One way personality has become big in the marketing world is through digital marketing. Platforms such as TikTok, Twitter and YouTube have allowed people to market themselves and their personalities and essentially become their own brand. We call them 'influencers' because they have a heavy influence on social media and trends in society which have become popular especially with 'Gen Z'. By these influencers creating themselves as a brand, it has allowed them to actually work with brands and have their own collections with clothing brands or makeup brands and double their income. The rise of digital marketing has allowed more people to weaponize their personality and attributes in hope of becoming as big as influencers and creating a brand from themselves. 

By Lydia Ferzoli

Figure 1: Gogarty, C. (2022). Molly-Mae Hague’s huge net worth from Love Island to Pretty Little Thing fortune. [online] WalesOnline. Available at: What is Molly-Mae Hague’s net worth and why have her comments caused controversy? - Wales Online [Accessed 19 Oct. 2022].

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