How John Lewis Adverts became a staple to Christmas in Britain (Blog Post 2)
How John Lewis Adverts became a staple to Christmas in Britain Christmas is the time where retailers prepare to launch their Christmas adverts to the people of Britain. Big pounds are spent on heart-warming storylines and life like graphics all to make the public happy and draw them closer to the brand. One retailer in the UK who have become known for their Christmas adverts, is John Lewis. John Lewis was once the go to place for people to buy things from but over the recent years John Lewis has seen a decline in sales and certain stores even closing down. However, this has never stopped John Lewis from maintaining their reputation of iconic Christmas adverts. Since 2007, their adverts have been a reminder to us that Christmas is here. Let's face it, we as a nation are always excited to watch the different Christmas adverts that retailers release. But what is it about John Lewis's adverts specifically that we always wait for and are excited to see? Dr Annmarie Hanlon, a senior...