Why product placement is the next best thing Before debunking the weapon of product placement, it is important to understand what product placement is. Product placement is not a new marketing technique and has in fact been around for a long time. For example, a company will pay a production company of a movie to feature their services and products in the movie. As time has gone on, product placement has became even more popular. In fact, it was reported that in 2021 agreements between companies and TV/film programs were worth over $20 billion. As we know there are product placements that are paid for but a large majority of them are not paid. Essentially, when you have an unpaid product placement the company will loan the production the product and service and therefore the production won't have to spend extra costs. One common category of product placement is product displacement. This is where companies will mimic a specific product from a brand but are not allowed to us...