How Celebrities Impact Marketing Adverts It's one thing to have a killer marketing campaign that can attract customers to the brand and services, but you don't need Einstein to tell you that it would be even more beneficial for a brand to include a celebrity in their campaigns. Why? First of all, customers are more likely to purchase something or invest in a brand if they see a celebrity using their product. And this doesn't just have to be in an advert but this could also be via social media. Second of all, companies using celebrities increases brand awareness and allows the brand to become more known to people. Third of all, and this ties in similarly to the second point, the brand will instantly become more popular because of the use of celebrities. Thus the brand will have a competitive advantage over their rivals. Social Media Week reported that brands can welcome a four percent increase in sales when celebrities are featured in adverts. Don't believ...